The Colour Yellow
Yellow is the brightest colour of the visible spectrum, and it is the most noticeable of all colours by the human eye. It is the colour of sun shining, or bright light and creativity. It is believed to have an influence on the left side of our brain, where deep thinking and perception dwells.
The colour yellow can be bright and intense, which is perhaps why it can often invoke such strong feelings. Yellow can quickly grab attention, but it can also be abrasive when overused. It can appear warm and bright, yet it can also lead to visual fatigue.
Yellow is the the great communicator and loves to talk; it is the colour of the networker and the journalist, all working and communicating on a mental level.
Psychological Properties of Yellow
The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest colour, psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism. Too much of it, or the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety. Our “yellow streak” can surface.
Yellow is Energetic – it represents high energy, enthusiasm, and cheerfulness; is uplifting and illuminating, offering hope, happiness, and fun. It can awaken greater confidence and optimism. The colour yellow loves a challenge, particularly a mental challenge.
Yellow is Creative from a mental aspect, and related to the expression and integration of new ideas and thoughts, so if you need to study hard, find a solution to a tricky problem or you just need to figure something out, put something of a bright yellow near you.
Perhaps you could visualise the picture with the bright yellow light bulb above someone’s head when a good idea pops out. It means that yellow can unclog the thinking process, helping us to become more creative, even in finding logical solutions.
Yellow is Cheerful – Individuals who like and pick the yellow colour are very communicative people who also enjoy a challenge. They are dynamic, but also very calculated, not making any step further until a full analysis of the situation is made. People who like yellow are not boring and staid though; they are fun, entertaining, real living clowns. It is always great to have them around since they can brighten your day and make you laugh.
Yellow is Complex – Yellow can also induce states of anxiety because it is considered to be such a rapid moving colour. Because it influences analytical thinking, yellow makes people more mentally analytical and critical of both themselves and others.
Yellow is Stimulating – Fully saturated yellow is only good for brief exposure because its stimulating effect is so powerful that it can build up emotional energy quite quickly. Yellow can also increase metabolism.
Yellow Can Be Aggressive – While it can be an energetic colour, this intensity can also have a downside. Sometimes yellow can come off as very aggressive and even confrontational. In great quantities, people may be left feeling irritated or even angry when surrounded by yellow.
Yellow is Highly Visible – It is the most visible of all colours, which is why it is used for pedestrian crossings. Take note of the crossings which are marked in white – they are less easy to see than those marked yellow, particularly on wet and cloudy days.
Yellow is Difficult to Read – Yellow is also the most fatiguing to the eye due to the high amount of light that is reflected. Using yellow as a background on paper or computer monitors can lead to eyestrain or vision loss in extreme cases.
Yellow is Non-Emotional – Yellow relates to the head not the heart.
Effects of Yellow
The various shades of yellow also have their benefits, or not:
- Bright Yellow is great for clearing up the mind.
- Lemon Yellow means a need for order in life.
- Citrine Yellow stands for emotional instability and deceptions, as it will never take on serious responsibilities.
- Golden Yellow, more sensitive to criticism, it represents curiosity and the attraction towards investigations.
- Cream Yellow encourages the creation of new ideas. But if the colour is too faded it might mean lack of confidence.
- Dark Yellow, the colour of the cynic and complainer, represents the presence of melancholy, lack of love and even depression.
Among the positive traits given by the colour yellow are optimism, enthusiasm, confidence, originality, wisdom, analytical thinking, creativity, cheerfulness, fun, good-humour, creativity, challenging, academic and analytical, wisdom and logic..
The colour yellow also has negative traits, some of which are: being critical and judgmental, being overly analytical, being impatient and impulsive, being egotistical, pessimistic, an inferiority complex, spiteful, cowardly, deceitful, non-emotional and lacking compassion.
Yellow is also a self-depending colour, not being connected to emotional feelings. So an individual, which is already very rational and logical, may not be able to get involved at an emotional level. The colour also give an elevated sense about our person and the way others see us from the outside. It feeds the ego and self-esteem.
Many older people don’t respond well to large amounts of yellow because it vibrates too fast for them.