The Colour Gold

TiC/ Feb 27, 2020/ Creative/ 0 comments

For in the true nature of things, if we rightly consider, every green tree is far more glorious than if it were made of gold and silver.
~ Martin Luther ~

Gold is a precious metal that is associated with wealth, grandeur, and prosperity, as well as glitz, glamour and sparkle.

Gold in its physical state, by its very nature, denotes wealth and prestige throughout the world today – it is probably the most valuable and easily traded commodity available in the global market place.

The colour gold is the colour of success, achievement and triumph. It is also the colour of extravagance, wealth, riches, and excess, and shares several of the same attributes of the colour yellow.

The colour gold is the colour of endless allure – it is linked to masculine energy and the power of the sun, and because gold spans the spectrum of emotions, it is equally loved and loathed.


Meanings Associated with Gold

Gold gemstones are believed to increase personal wisdom and power, aid in health and wellness, create success and prosperity, and illuminate the path toward your goal.

Other meanings associated with gold include:

  • The term “fool’s gold” refers to anything mistaken for gold, or something that is worthless.
  • The phrase “gold star” is used to signify praise, accomplishment, and commendation.
  • The saying “solid gold” refers to superior, high-quality, outstanding, and best of the best.
  • The term “gold standard” is a measure of the best, quality, and excellence.
  • The phrase “gold brick” is used in reference to a trick, cheat, or actions of deceit.
  • The phrase “good as gold” means that something is valuable or positive.
  • The expression “golden child” refers to a favoured person.
  • The expression “gold digger” describes someone who is only after a person’s money.
  • The term “golden days” means happy times, a period of prosperity and achievement
  • The expression “Kill the goose that lays golden egg” means to ruin something profitable
  • The term “Golden handshake” refers to a payment to someone who retires or is made redundant

Shades of Gold

Additional words that represent different shades, tints, and values of the colour gold: goldenrod, yellow gold, honey, bronze, copper

Bright gold catches the eye and represents inspiration and activation of spiritual energy.

Dark gold is richer, warmer and more intense. It can be associated with stress and fatigue. 


Various Associations with Gold

Gold is sometimes referred to as being both charming and arrogant, for its unique beauty and subtle elegance, combined with arrogance.

Religious Associations

Gold is used heavily in religious settings, and is synonymous with divinity and power. Christians maintain that the colour gold represents icons, which is why this colour is featured in numerous mosaics. When this majestic hue is present, it reminds Christians of the strength and omnipresence of God.

In Hinduism, the colour gold relates to learning, meditation, and self-guided improvement. Hindu idols are often depicted with gold haloes. This bespeaks their boundless wisdom and virtue.

Cultural Associations

The colour gold is held in high esteem by Canadians and Americans. To them, the intoxicating colour gold portrays affluence and ability.

The colour gold is most prominently seen in churches in South America, and holds minimal negative meaning here.

Throughout Jamaica and Cuba, gold is associated with seafaring people, more specifically, pirates.

Europeans believe that gold denotes solidarity and spiritual enlightenment.

Gold can, however, also be indicative of decadence and overindulgence.


Psychological Properties of Gold

Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this colour implies affluence, material wealth and extravagance.

Gold Symbolises Success – it relates to achievement and victory, the winner.

Gold is Optimistic and Positive – it adds richness and warmth to everything with which it is associated – it illuminates and enhances other things around it.

Gold is associated with Enlightenment – it is associated with higher ideals, wisdom, understanding and inspires knowledge, spirituality and a deep understanding of the self and the soul.

Gold is Compassionate – gold is the benefactor or patron and is caring, loving, generous and giving

Gold is Generous – it loves to share its wisdom, knowledge and wealth with others.


Positive and Negative Traits 

Positive keywords include: Success, abundance, wealth, understanding, self-worth, wisdom, compassion, love, passion, charisma, winning, optimistic, positive, and masculine

Negative keywords include: Fear of success, fear of wealth, self-centred, demanding, mean spirited, lack of trust, falseness

From the ashes a fire shall be woken,
A light from the shadows shall spring;
Renewed shall be blade that was broken,
The crownless again shall be king.”
~ J.R.R. Tolkien, The Fellowship of the Ring

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